20 Mar A Whim That Turned Into Magic
A Whim That Turned Into Magic
This whole shoot honestly started on a total whim. I was on my summer family holiday, soaking up the sun, playing with the kids, and feeling that wonderful, carefree energy that holidays always bring. Out of nowhere, I thought—wouldn’t it be amazing to photograph my new collection here?
No big plan, no fancy setup. I just grabbed my phone, found a local photographer on Instagram, sent a quick message, and hoped for the best. I didn’t even know if it would work out—but something in me said, “just try.”
And wow… I’m so glad I did.
Mediterranea
The photos turned out even more beautiful than I could’ve imagined. They captured everything I love about this season’s collection—“Mediterranea”, launching this 26th February 2026. It’s all about those balmy, starlit evenings by the sea—flowy silks, hand-painted florals, and that effortless elegance that just feels like summer.
This collection really comes from the heart. Every piece starts as one of my original paintings in my little studio back home in Co. Louth. I paint what I feel—nature, freedom, a bit of that Irish wildness—and then transform the artwork into silk dresses, kaftans, and scarves. Everything’s made here in Ireland from the softest, most beautiful fabrics.
Something Special
But more than fashion, this collection (and really my whole brand) is about helping women feel good—calm, comfortable, connected to themselves. I truly believe flowers and creativity have healing energy, and I want to wrap women in that feeling, every time they wear one of my designs.
So yes, this photoshoot started as a quick idea on holiday… and turned into something really special. Sometimes, the best moments happen when you stop planning and just follow the spark.
As a small Irish creative business, recognition like this means an enormous amount. Make sure you check out the new collection.
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